C. both (A) and (B) D. Develop cross-functional employee teams. Which of the following is a goal of internal marketing? Group of answer choices. Phillipe decided not to purchase diet soda when the price for Brand A increased. Only asking current tenants to refer minority friends. View full document. : Which of the following is not one of the phases of the International Marketing Research Process? Many law firms use various forms of online marketing and advertisement to reach prospective clients, including promotions through media focused on their local market, participation in advertising networks, the use of social media, and online directories and referral services.

4 Puffery can include half-truths, but deceptive advertising does not. Under Section 43(a) of the Lanham Act, a claim can be made against a defendant for false or misleading advertising. Question 64 Which of the following methods of advertising is legal? Advertising only through the Internet Running a sale for one weekend only Publishing a sale price for an item that is not available Requiring customers to bring a paper coupon 1.5 / 1.5 points When considering legal issues impacting marketing, which of the following must be avoided? (2) Additional terms. 1 / 1 point Business Information and Advertising Purpose Deliver external customer satisfaction. Phillipe bought Brand A of diet soda because it was his favorite brand. 1 Puffery is heavily regulated, while deceptive advertising is prohibited. Question options: False advertising Predatory pricing strategies Using digital marketing methods Use of a Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing 4. In order to make sense of the external environment we use a framework known as PESTLE. Among the most common type of legal advertisements are those by tort lawyers, whose branch Advertisements for lawyers and law firms take various forms: print, television, radio, the yellow pages, and online advertising. For a claim against a defendant for false advertising, the following elements are met and the plaintiff must show: (1) defendant made false or misleading statements as to his own products (or anothers); (2) actual deception, or at least a tendency to deceive a If you advertise online, remember the rules and guidelines that protect consumers also help businesses by maintaining the credibility of the Internet as a marketing medium. Question 20. A. screening B. informational C. invention D. business. Phillipe went to a different store to see if he could find a good price on Brand A. Phillipe bought Brand B of diet soda when the price for Brand A increased. Only advertising in an ethnic newspaper B. The reputation of lawyers with the general public has declined because of advertising Advertising is a marketing communication that employs an openly of a brand. No advertisement shall contain an offer for a warranty unless a warranty may be secured for the property being advertised. Under the law, your ad is unlawful if it tends to mislead or deceive. The election law of Bosnia and Herzegovina includes a provision requiring that men and women each constitute at least a third of the candidates listed, and that both occupy positions high enough on the lists to ensure balanced representation if the party wins seats in the parliament. Q10). PESTLE stands for the Political, Economic, Socio-cultural, Technological, Legal, and Ecological environments. Using the information provided about marketing and advertising law, determine which of the following would be a violation of this law. All advertisements and unsolicited written communications pursuant to these Rules shall include the full name of at least one lawyer responsible for their content. Commonly encountered forms of lawyer advertising include television and radio commercials, print advertisements, billboards, direct mail marketing, law firm websites, and participation in telephone directories, commercial directories and referral services, and through online advertising and social media. b. In addition, the traditional role of an advertiser working with ad agencies has transformed into an industry that includes a multitude of intermediaries, all of whom can shape advertising decisions that create legal exposure. The following rules No. Which of the following statements regarding marketing and children's health and safety is FALSE? Online Advertising and Marketing. See Page 1. (1) Name of Lawyer. Which of the following is a step in the advertising clearance process? 1.Screen potential international markets 2.Design data collection tools 3.Research Configuration 4.Present conclusions and apply the research. Cases can be brought to the NAD by _____ Definition. (1) The government can regulate false or misleading advertising, or advertising for an unlawful product or service; and (2) the government can regulate all other advertising only if it can show that: - (a) the regulation is justified by a substantial state interest; - (b) the regulation directly advances that interest; and (iv) The amount of any finance charge. Box 3.1. 11. Public Law 86-272 protects solicitation from income taxation. B. who has a present right to possession of them as bailee of the owner. b) Paying slotting allowances to gain retail shelf space. The correct answer is C. Outsourcing is a technique that involves paying suppliers and distributors to undertake certain business activities or to deliver necessary goods and resources on a contractual basis. Which of the following advertising strategies is likely to be considered legal and not deceptive? November 19, 2015 by: Content Team. This is by far the easiest and one of the most popular frameworks with which to examine the external environment. Cigarette ads are permitted on radio and television. Which of the following activities exceeds the solicitation threshold? Even ads clearly not targeting children can have potentially harmful consequences. The Motor Vehicle Board is authorized and empowered to: all of the above. 60 test answers. (iii) The amount of any payment. c) Reinforcing unfavorable ethnic or racial stereotypes. Select all that apply. Reasonable restrictions may be imposed on the time, place, and manner of legal advertising; and; Advertising that is false, deceptive, or misleading is subject to restraint. A person who attempts to negotiate a sale or lease of a used MV or PWSPT vehicle for profit. 2 Deceptive advertising is prohibited; puffery is allowed. a. Although the Federal Odometer Act makes it a crime to change vehicle odometers, it does not provide a remedy for damages suffered by victims of odometer tampering. B) Distribution of samples without charge. Lack of legal capacity makes the contract in Louisiana: Relatively null or voidable What are the Legal Penalties for Advertising Violations? c. Federal law forbids pharmacies If any of the following terms is set forth in an advertisement, the advertisement shall meet the requirements of paragraph (d)(2) of this section: (i) The amount or percentage of any downpayment. Legal advertising in the United States. Advertisements for lawyers and law firms take various forms: print, television, radio, the yellow pages, and online advertising. Among the most common type of legal advertisements are those by tort lawyers, whose branch of law includes personal injury, medical malpractice, negligence, ALL Advertising agency clearance - - Approval from the Advertiser's legal dept, and perhaps also from an independent law firm-- Media Approval-Term. d) Using consumer database information without consumers' authorization In the United States, advertising of services by members of the profession of law is typically permitted but regulated by state court and bar association rules. (b) Grading of products. These generally result in misdemeanor penalties, including criminal fees and/or time in jail for up to one year. A number of statutes and regulations make it a criminal offence to publish misleading ads, while the Control of Misleading Advertisements Regulations 1988 can lead to "misleading" advertisers being injuncted against further use of offending advertising. ANSWER: A. Using the tune of a famous song as the background score for an advertisement. All advertisements and unsolicited written communications pursuant to these Rules shall include the name of at least one lawyer responsible for their content. The Internet connects marketers to customers across the country and around the world. Which of the following ad account sections is it necessary for you to fill in for legal reasons, as there may be restrictions on certain types of advertising in your region? Which of the following methods of advertising is legal? Misleading ads can also lead to civil liability for damages. A) Any form of advertising. (c) Helps in promotion of the products. As a legal term, false advertising refers to any published claim or advertising material that gives consumers an incorrect understanding or belief about a product or service being offered. The following shall apply to any communication conveying information about a lawyer, a lawyers services or a law firms services: (a) Required Content of Advertisements and Unsolicited Written Communications. question. Which of the following statements about commercial speech is TRUE? Form strong relationships with investors. Answer. (a) Describes the product and specifies its content. For example, Harvard Law Schools Advertising Law Course covers the following: legal regulation of advertising in the United States, with some comparison to other countries. Even if an advertising law program is not available, many schools offer courses in advertising law and related issues. Identify the related function of labelling being depicted below as given on the pack of the chips.

correct incorrect. a) Using economic power to gain favorable publicity. C) Accepting a down payment.

Obey all relevant marketing laws. Which of the following is an ethical and legal concern associated with direct marketing communications?

a. For example, Californias Business and Professional Code, section 6157.2, prohibits communications containing the Question options: Ensuring that advertisements portray only safe uses of products is sometimes difficult, and it is a controversial area. D. All of the above. D) Checking a customer's inventory. Your quiz has been submitted successfully. Which of the following is NOT a period cost? The six dimensions usually considered to constitute the external marketing environment include all of the following except: political Legal, and Ecological environments. A. A. who is himself not an owner of goods. The following are the proofs required by the court: The buyer viewed the deceptive advertising Only advertising in an ethnic newspaper Only asking current tenants, who are mostly white, to refer friendsCorrect!Correct! Advertising is regulated by both federal and state law. (ii) The number of payments or period of repayment. A sub-bailee is a person to whom the actual possession of goods is transferred by someone. Where must the required advertising disclosures be included on an email message: On the first OR last page: Which if the following statements is (are) true about rejected offers: All offers that are rejected must be signed as rejected by the owner at some point. Hire the best employees for the job. The advertising must specify whether the warranty is by inspection or non-inspection of the premises, whether the warranty is mandatory, and who is responsible for payment for the warranty. Tobacco advertising is now banned in virtually all marketing communication forms in many countries around the world. It is legal to print false or misleading advertising only to benefit government-funded products. Advertising law refers to laws covering how communicating information to the public is managed. This information relates specifically to products and services. What Is Advertising Law? Every day, people see countless varieties of advertising. This includes magazine ads, posters, billboards, and television commercials. Bosnia and Herzegovina: legal requirements for gender balance on party lists. Any advertising or promotion that misrepresents the nature, characteristics, qualities, or geographic origin of goods, services, or commercial activities. When advertising a specific number of motor vehicles, that same number of vehicles must have been invoiced to the dealer: True. No publisher, radio-broadcast licensee, or agency or medium for the dissemination of advertising, except the manufacturer, packer, distributor, or seller of the commodity to which the false advertisement relates, shall be liable under this section by reason of the dissemination by him of any false advertisement, unless he has refused, on the request of the Commission, to furnish the Only asking current tenants, who are mostly white, to refer friends C. Only asking current tenants to refer minority friends D. Definition. 3 Reasonable people realize puffery is not meant to be taken literally, but they could be fooled by deceptive advertising. advertising costs accounting staff salaries direct materials depreciation of accounting office equipment Ethics and Marketing 4 Which of the following best illustrates a substitute good? A (n) _____ plan is a document designed to detail the major characteristics of a firmits product or service, its industry, its market, its manner of operating and its financial outcomes with an emphasis on the firms present and future. These intermediaries include the following: Affiliate marketers; Producers; Endorsers; Payment processors 7. Some advertising violations can result in criminal penalties. Question. Before ruling the advertising to be false, the court requires the consumer to show a few proofs.